Happy June!

In this newsletter, we are diving into topics near and dear to our community: building author brands and developing integrated communication strategies.

Book publicity is one piece of a bigger puzzle for authors looking to build their network, share their ideas, and spark book sales and opportunities. We invite you to learn from Elizabeth Marshall, a long-time friend of Smith Publicity, as she shares essential book marketing strategies for long-term impact, and Jack Murtha, as he discusses the power of integrating business and author brands.

The Smith Publicity team often meets with media, publishers, and authors in NYC. We recently accompanied clients on Good Morning America, CBS Morning, FOX Good Day NY, Yahoo! Finance, etc., and attended the U.S. Book Show and Women’s Media Group events. This year, we sponsored the U.S. Book Show and invite you to listen to our recent podcast detailing exciting publishing industry takeaways.

As we head into our long summer days, wishing you a season filled with relaxation, adventures, and time to dive into your TBR pile of books.

Best,
Sandy Smith, CEO

Smith Publicity President Marissa Eigenbrood and Business Development Manager Kellie Rendina provided commentary for Gotham Ghostwriters' blog post titled, "Straight Talk For New Authors: What You Need To Know About Book Publicity."

Smith President Marissa Eigenbrood joined Richelle Fredson's Bound & Determined podcast to discuss how publicity helps you build a personal and professional legacy beyond the book.

The Publishers Weekly U.S. Book Show wasn't just about books; it was a testament to the passionate individuals behind them, restoring our faith in humanity one page at a time. We were honored to be sponsors for this fabulous event!

Smith CEO Sandy Poirier Smith sits down with Neil Thompson in this episode of Teach the Geek to discuss her career path and how she went from architecture to book marketing.

Smith Senior Publicist Nicole Baker talked with Book Notions about her career in book publicity and offers advice for new publicists.

• Mitch Duckler navigates the data conundrum plaguing CMOs and offers insights into effectively navigating these challenges with Forbes.
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• Petra Molnar reminds us that it is paramount we pay attention to the deadly digital frontier at the border with TIME.
• Disagreements are healthy. Dr. Thom Mayer shows us how to stop making them toxic with The Wall Street Journal.
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• Tracey Yokas tells readers how she found compassion among grief with Business Insider.
• Alden Mills provides 5 life-changing Navy SEAL principles to improve communication skills with Fast Company.
• What Sulman Ahmed, the man behind ‘the Starbucks of dentistry’, teaches us about CX with 360 Magazine.
• Geoffrey Vanderpal helps us understand and respond to safety and danger cues with leadership with HR Daily Advisor.