If you could not make our October Business Book ROI webinar, here's the link to the recording.
Finally, we are pleased to share highlights of our client's October media placements and celebrate a few client achievements this month: Partha Nandi, M.D., F.A.C.P.,
author of Heal Your Gut, Save Your Brain (Mayo Clinic Press), became a New York Times Bestseller and Mary Olson-Menzel, author of What Lights You Up? (Wiley), became a USA Today Bestseller. Congratulations!
Smith Publicity’s President, Marissa Eigenbrood, sits down with our guest, ghostwriter and business
strategist Emily Crookston, author of the newly released book Unwritten: The Thought Leader's Guide to Not Overthinking Your Business Book to discuss how authors can make the most of their book as a marketing tool for their business. Emily brings a fresh perspective, highlighting strategies that integrate business objectives with the book-writing process—beginning long before the final chapter is written. Read or listen here.
Marissa Eigenbrood, Smith Publicity President, and guest Kevin Anderson, CEO of Kevin Anderson and Associates, discuss the fascinating journey of ghostwriting and the book publishing landscape, the importance of a holistic approach to book writing and marketing, and the rising recognition of ghostwriters. This conversation offers valuable takeaways for authors, ghostwriters,
and publishing professionals alike.Read or listen here.
Smith In the Wild: 'Tis the Cookbook Season
Smith Publicity's President Marissa Eigenbrood, and Vice President of Publicity Janet Shapiro, with client Chef Richard Ingraham, author of Love: My Love Expressed Through Food on The TODAY Show.
Janet Shapiro, Smith Publicity's VP of Publicity and Harry Hamlin in NYC for Good Day Fox and PIX 11 to talk about his book with Chef Renee Guilbault, A
Taste of Opportunity: An Insider’s Guide to Boosting Your Career, Making Your Mark, and Changing the Food Industry from Within (Page Two).
Smith Publicity Articles
Corinne Moulder, Vice President of Business Development, Smith Publicity
Frankfurt Book Fair 2024: Trends for Authors
Corinne Moulder, VP of Business Development, attended the Frankfurt Book Fair in October and shares her insights on the buzz and trends impactful for authors including: the AI-powered discoverability, the blurring lines of indie and traditional publishing, the rise of the educated, brand-driven
author, and more. Read the full article here.
Erin Birnbaum, Director of Publicity, Smith Publicity
2025 Book Publicity Trends: New Insights for Building Visibility and Impact
As we look toward 2025, Erin Birnbaum, Director of Publicity for our business/non-fiction team and a 20-year book publicity veteran, shares her perspective on the key trends, topics, and strategies that will help authors stand out and build lasting visibility in the New Year. Read surprising trends about social media numbers, the one type of media placement that is in-demand for every genre, and THE social media
platform of most interest today to media contacts. Read the full article here.
Megan Dalla-Camina, author of Women Rising (Wiley, Australia) uncovers Why Women Face a ‘Success Paradox’
at Work in Fast Company
Dr. Shirley Davis, author of Inclusive Leadership For Dummies (Educational Insights Press) shares Expert Tips for Navigating a Competitive Job Market in Yahoo! Finance
Ken Wilcox, author of The China Business Conundrum (Wiley) explains How the Communist Party Quietly Took Over SVB’s China Operation in Fortune
Dr. Robyne Hanley Dafoe, author of Calm Within The Storm and Stress Wisely (Page Two), talks about How to be Well in an Unwell World and How to Spot
‘Rage Bait’: The Social Media Trick Meant to Spark Strong Emotional Reactions in Women's World
Karla Trotman, author of Dark, Dirty, Dangerous: Building the Vibrant Future of Manufacturing (Forbes) talks about 3 Ways To Turn Contract Manufacturing Into a Growth Engine in Chief Executive
Dr. Vuk Vukovic, author of Elite Networks: The Political Economy of Inequality (Oxford University Press), shares The United States of Trial and Error in
TIME
Anders Indset author of The Viking Code: The Art
and Science of Norwegian Success (Wiley), shares his thoughts on how Tim Walz’s leadership resonates with my country’s Viking Code in Fortune
Kim Shapira, M.S., RD, author of This Is What You're Really Hungry For: Six Simple Rules to Transform Your Relationship with Food to Become Your Healthiest Self (BenBella Books) discusses extreme dieting on FOX News
Jeanie Chang, author of How K-Dramas Can
Transform Your Life (Wiley), shares What Gen Z Workers Are Saying about the Stereotypes that Hold them Back in Business Insider
Dr. Tovar Supatra, author of Deprogram Diet Culture: Rethink Your Relationship with Food, Heal Your Mind, and Live a Diet-Free Life (Greenleaf), discusses holiday indulgence, diet culture and rethinking relationships with food on FOX, MSN and AOL
Candy Valentino, author of The 9% Edge: The Life-Changing Secrets to Create More Revenue for Your Business and More Freedom for Yourself (Wiley), offers simple tips for women to build wealth in Yahoo!
Finance
Cheryl Fields Tyler, founder and CEO of Blue Beyond Consulting, shares 5 red flags that show you don’t understand your Gen Z employees in Fast Company--and it is one of their most read articles in October!
Roger Kapoor, MD, MBA, author of Working Happy! How to Survive Burnout and Find Your Work/Life Synergy in the Healthcare (American Association for Physician Leadership), advises on skin care topics in Medical Economics, Glamour and Women's
World.
Julia Hobsbawm, author of Working Assumptions: What We Thought We Knew About Work Before Covid and Generative AI – and What We Know Now (Whitefox), on return to office and burnout at work Newsweek and Business Insider
Emily Carney and Bruce
McCandless III, authors of Star Bound: A Beginner's Guide to the American Space Program, from Goddard's Rockets to Goldilocks Planets and Everything in Between (University of Nebraska Press), received a starred review in Publishers
Weekly
Recording Available!
Business Book ROI Study Webinar
On October 24, we hosted a webinar to discuss the newly released Business Book ROI Study that uncovers the factors that most likely generate a positive return on investment (ROI) for authors pursuing book projects.
To watch the webinar, visit here. To download the 32 page Business Book ROI report here.
Smith Publicity Clients in Bestseller News
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