Happy October 🍁,

It's out! After months of data collection and deep analysis, we are proud to be part of the team to present findings from the ⭐Business Book ROI Study⭐ answering questions about ROI that authors and publishing professionals have been asking for years. 

We invite you to join our Business Book ROI Study Webinar on October 24 at 1:00ET as we review results of the study with industry experts and discuss the strategies authors using their book to build thought leadership do (and don't do) to increase their financial success. Download the 32 page report here. 

This topic matches nicely with our recent podcasts featuring conversations with business a book editor and a book sales professional on what they wish authors knew in order to help them succeed. The newsletter also includes tips from our blog on how to make media placement work for you for years.

Happy reading!

Sandra "Sandy" Smith, CEO, Smith Publicity

New: Business Book ROI Study & Webinar

Are you thinking of publishing a business book—or wondering if it was worth it? 

For years, authors and industry professionals have speculated about the financial returns of publishing a business book. But now, for the first time, we have solid data to answer those questions

💡Join Smith Publicity's President Marissa Eigenbrood for an exclusive Webinar, on October 24 at 1:00ET unveiling the groundbreaking Business Book ROI Study, the largest-ever survey of published business authors. 💡

Between April and August 2024, four author service organizations—Amplify Publishing Group, Gotham Ghostwriters, Smith Publicity, and Thought Leadership Leverage—teamed up with statistical professional Josh Bernoff, author of Build a Better Business Book, to conduct a survey of over 300 authors. 

Our goal was simple: to uncover the factors that most likely generate a positive return on investment (ROI) for authors pursuing book projects.

Discover the true value of publishing a business book beyond just book sales. We’ll break down the hard numbers—royalties earned, sales of consulting and speaking services—as well as the invaluable, non-material returns such as increased visibility, media inquiries, and personal brand growth.

In this live event, we’ll dive into:

• The ROI of business book publishing: What’s the real payoff?

• How to weigh the costs—financial, time, and emotional—of bringing a book to life.

• Key takeaways and lessons for every aspiring or current author, whether self-publishing, working with a hybrid publisher, or landing a deal with a traditional publisher.

Sign up to learn and join in! Download the 32 page report here.

What Non-Fiction/Business Book Editors Wish Authors Knew Debra Englander, veteran business and non-fiction book editor and long-time friend of Smith Publicity, shares what publishers look for when signing on new authors, the importance of building an author brand/platform, and setting realistic goals. Read or listen here.

Author Brand Goals, Publishing Paths and Distribution Info for Authors! Karen McNally Upson, Sales Director at Girl Friday Productions, discusses publishing pathways, the power of print on demand, and essential book distribution information–all in support of tailored solutions based on an author's brand and goals. Read or listen here.

New on our Blog

6 Strategies Savvy Authors & Experts Use to Make Media Placements Continue to Work for Them

Janet Shapiro, Smith Publicity Vice President of Publicity, with client Anya Gillinson at her book signing in New York City. We are happy to also celebrate her wonderful book feature in Forbes.

Smith Publicity President Marissa Eigenbrood and VP of Business Development Corinne Moulder are attending the Frankfurt Book Fair: 76th Frankfurter Buchmesse, where experts from the world of publishing and the media gather for the largest and most influential book fair in the world. Email us to connect in person! 

• Anna DeSimone discusses homebuyer and mortgage insights on FOX Business, Fortune and Yahoo Finance
• Holly Rollo in Chief Marketer on AI-Powered Digital Transformation in B2B Software Marketing
• Steven Forester on the topics of interest rates, Federal Reserve, and investment strategies in Forbes, CNBC, US News and World Report and American Banker
• Marie Thouin on dating after 50 in HuffPost UK and on WDTV
• Karla Trotman in New York Post  on GenZ employees and in Family Business discussing buying out siblings from a family business
• Steven Blue on leadership and culture in Industry Week and Chief Executive
• Ken Wilcox in INC, CEO Spotlight and BNN Bloomberg on China, business and banking
• Dr. Joel A. Davis, Essence, Capital Review in DC and Marketing Profs on politics and allyship
• Chris & Dave Sinkinson in Inc., Small Business Radio, Startup Hustle, Training Industry and Online Business Canada on the topics of start ups, alpha myth, and retirement
• Laura Barnard in Built in, CIO, CFO Bookshelf and Agile Ideas on the topics of leadership, failure and building powerful teams
• Alicia M Rodriguez in The Portugal News, Booklist, The Mindful Word, Midlife Rise & Thrive and Books Uplift with book features, excepts and interviews on the topics of self care, self-discovery, and empowering women
• Dr. Geeta Nayyar on Fox Houston, Good Morning WFIN, and Chief Healthcare Executive  on health and misinformation
• Anders Indset in Fast Company, Fortune, Startups Magazine, and Redefining AI on leadership, technology and the Viking Code
• Chef Richard Ingraham in Food & Wine on the topic of favorite French cookware