Hello! We hope you’re enjoying the special moments summertime can bring. On a personal note, our family recently celebrated a big milestone: we sent our youngest, Alex, off to his freshman year of college. It’s a mix of pride, sadness, excitement and new beginnings as my husband and I step into life as empty nesters after more than 30 years of having children at
home.
As we wind down these summer days, in this newsletter you'll see another exciting round of highlights of recent media placements for our clients. You’ll also find insights on one of the most impactful opportunities for authors—podcast interviews. We share our strategies for building the right podcast plan, preparing for interviews, and making the most of each opportunity.
We’re also excited to highlight our recent 'All Things Book Marketing' podcast episodes with guests Lee Wind and Sally Ekes, and to announce the winner of the Smith Publicity Scholarship—our 13th year of honoring and supporting the next generation of publishing professionals.
Wishing you a wonderful close to summer! Kind regards, Sandy Poirier Smith • CEO, Smith Publicity, Inc. Resources and Articles for Authors, Experts & Publishing Professionals The Importance of Podcast Interviews: The Biggest Mistakes Authors Make—and How to Fix Them by Sandy Poirier Smith, CEO, Smith
Publicity  Read on browser
Podcast interviews are one of the most
powerful—and lasting—ways for authors to connect with readers, expand their brand, and open doors to new opportunities. But too often, authors approach them with a “dream show or bust” mindset… and miss out on the real magic. In our latest blog post, we share the most common mistakes authors makes, plus our insider tips on how to: - Build a strategic
podcast wish list that includes big-name shows and niche gems
- Be the kind of guest podcast hosts love to invite back
- How to maximize the value of a podcast episode well past the original air date
Fall is prime time for booking interviews—don’t miss your
chance to make every one count. Read More
2025 Smith Publicity Scholarship Winner: Kristen Amani
Curry Smith Publicity is excited to share that after an extensive submission review  process of hundreds of applicants, our judges have selected Kristen Amani
Curry’s essay about Well-Read Black Girl as the winner of the 2025 Smith Publicity Book Marketing Scholarship! Each year, Smith Publicity holds a scholarship contest for high school seniors and undergraduate students, in an effort to give back and prioritize the next generation of authors and book lovers. For the scholarship’s 13th year, we chose the
following prompt: What media outlet, influencer, social media personality, or blog do you turn to for book recommendations? Why? What makes them your go-to resource? Read our interview with Kristen. |
From Kitchen to Bookshelf: The Changing Recipe for
Cookbook Success Cookbook and culinary publishing has come a long way from the days of lavish media tours and broad-appeal titles. Today’s market rewards niche expertise, creative audience engagement, and strategies that keep books selling well beyond launch day.  In a recent 'All Things Book Marketing' podcast episode, Smith Publicity's Corinne Moulder sits down with literary agent Sally Ekus—who has brokered over 300 book deals—to explore the trends, challenges, and opportunities shaping culinary publishing now and in
the years ahead. 📖 Read the blog for key takeaways
🎧 Listen to the podcast now Allyship in Action: Lee Wind on Championing Inclusivity and Community in Publishing 
Book bans are on the rise—but so is the movement to fight them. In an interview with Smith Publicity's Corinne Moulder on the 'All Things Book Marketing' podcast, Lee Wind, Chief Content Officer at the Independent Book Publishers Association talks about his groundbreaking “We Are Stronger Than Censorship”
initiative. From doubling down on challenged books to building a nationwide coalition of allies, Lee shares how authors, publishers, and readers can take action, celebrate diverse stories, and market with purpose. 📖 Read the blog for key takeaways
🎧 Listen to the podcast now Recent Media Highlights: Smith Publicity Clients in the News - Dr. Tyler Evans, author of Pandemics, Poverty, and Politics: Decoding the Social and Political Drivers of Pandemics from Plague to COVID-19 (Johns Hopkins University Press), featured in USA Today, CBS and Yahoo!, Men's Health, Economic Times, AARP, US News and World Report, Los Angeles Times, and Newsweek.
- Dr. Isabelle Morley, author of They’re Not Gaslighting You: Ditch the Therapy Speak and Stop Hunting for Red Flags in Every Relationship (PESI
Publishing), in The New York Times, US News and World Report, Daily Mail, and CBS Ohio.
- Thom Hartmann, author of The Last American President: A Broken Man, a Corrupt Party, and a World on the Brink (Berrett-Koehler Publishers), featured
in BBC News, Newsweek, and FOX DC.
- Dr. Rebecca Homkes, author of Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times (Kogan Page), in Bloomberg, Businessweek Podcast, Bloomberg TV, Fortune, and Industry Week.
- Eric O'Neill, author of Spies, Lies, and Cybercrime: Cybersecurity Tactics to Outsmart Hackers and Disarm Scammers (William Morrow), featured in ABC TV, WGN-Chicago, Daily Mail, Newsweek, NTD News, Insight Jam, and Cyber
News.
- Barry Garapedian, author of Winning the Game of Life: The Seven Lessons You Never Learn in School (Streamline Books), featured in Yahoo!,
Yahoo! Canada, Fast Company, MSN,
CBS News, and Get Hired LinkedIn News.
- Gerald Leonard, author or A Symphony of Choices: How to Diminish Chaos and Stay Sane When Your World is in Crisis (Wiley), featured in Harvard Business Review, Chief Executive, Fast Company, CEO World, and Smart Brief
- Ari Paparo, author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance (Amplify), featured in Politico, Fortune, Tech Radar, Tech Snippets Today, Built In, and The Capitol Forum.
- Peter Cappelli and Ranya Nehmeh, authors of In Praise of the Office: The Limits to Hybrid and Remote Work (Wharton School Press), featured in HBR IdeaCast and
Forbes.
- Scott Hutcheson, author of Biohacking Leadership:
Leveraging the Biology of Behavior to Maximize Your Impact (Wiley), featured in Good Men Project, Inc., European Business Review, AI in Higher Ed, Training Industry, HR.com, and Fast Company.
- Christopher White, author of Pope Leo: XIV: Inside the Conclave and the Dawn of a New Papacy (Loyola Press), featured in The Guardian, The World WGBH, NBC News Chicago and MSN.
- Quang X. Pham, author of Underdog Nation: Zero in on Effort and Results for Success (Forbes
Books), featured in NTD Good Morning, American Warrior, MindSet Playbook with Larry R. Olsen, Lifetime at Work, and Excellence Executive Coaching.
- Selena Rezvani, author of Quick Leadership: Build Trust, Navigate Change, and Cultivate Unstoppable Teams (Wiley) featured on FOX Chicago.
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Smith Publicity in the Wild Our team attended multiple events this summer including an ImpactEleven Bootcamp, National Speakers Association's Influence, American
Library Association's Annual Conference, and the U.S. Book Show. We were thrilled to meet with old and new clients, plus long-time industry friends. 
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Smith Publicity Award: Most Innovative PR Firm | Interested in exploring book publicity & marketing services? | |
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