Hello! In this issue: - How to Become the Media’s “Go-To” Expert--I am particularly excited to share this conversation on the specific tactics our team is seeing today that are making huge inroads with authors who want to be THE voice media turn to for insights and commentary. Podcast and article.
- Smith Myths: 5 Misconceptions About Podcast Interviews for Authors, Experts, and Thought Leaders. Article.
- Navigating Bookscan: Making Your Book Sales (and Bulk Book Sales) Count & Creative Retail Sales. Podcast and article.
- Smith Publicity's 2025 Book Marketing Scholarship Open
for Submissions ($2500!). Deadline June 1, 2025.
- We are thrilled to share our clients' March media highlights.
- We'd love to see you in person if you are attending these upcoming industry events: Book Industry Study Group (BISG) (New York, Friday, April 25), US Book Show
(June NYC) where we are speaking, ImpactEleven Bootcamp (June, Chicago) and American Library Association (June, Philadelphia).
Kind regards, Sandy Poirier Smith • CEO,
Smith Publicity, Inc. Resources and Articles for Authors, Experts & Publishing Professionals TREND: How to Become the Media’s “Go-To” Expert  Learn today's techniques on how to build long-lasting relationships with key journalists and outlets that cover your topic.
In the latest episode of All Things Book Marketing, Smith Publicity CEO Sandy Smith sits down with industry experts and Smith colleagues Janet Shapiro and Sophia Moriarty to explore what authors can do to become the media’s trusted “go-to” expert. This insightful discussion is packed with the latest trends, actionable strategies, and essential tips—whether you're an author looking
to amplify your book’s impact or a publicist helping authors shine. 📖 Read Smith Publicity's blog for key takeaways
🎧 Listen to the podcast now |
Smith Myths: 5 Misconceptions About Podcast Interviews
for Authors, Experts & Thought Leaders Think podcast interviews are just casual chats? Think again! In this month's Smith Myth, we’re debunking common misconceptions and sharing
actionable tips to help you make the most of every podcast inte rview. From preparation secrets to post-interview
networking strategies, this is your roadmap to turning podcast appearances into powerful, long lasting tools for book publicity and marketing success. Don’t miss the insights that can elevate your thought leadership and amplify your message! 📖 Read the full article here Navigating Bookscan: Making Your Bulk Book Sales Count and Creative Retail Sales Curious about how Circana Bookscan can elevate your book’s visibility and sales strategy? Our latest All Things Book Marketing episo de dives deep into the ins and outs of Bookscan data, bulk book sales strategies (especially important if you are a speaker!), what it means for your sales success, and how to stand out in creative retail spaces. CEO Sandy Smith is joined by industry expert Garrett Perkins of
Givington’s to discuss actionable insights, from decoding Bookscan reports to forging innovative partnerships with independent retailers. Whether you’re looking to grow your audience, refine your strategy, or simply make your book sales count, this episode is packed with advice you won’t want to miss. 📖 Read the blog for key takeaways
🎧 Listen to the podcast now Smith Publicity's Book Marketing Scholarship Open for Submissions Until June 1![]() Now in its 13th year, the Smith Publicity Book Marketing scholarship supports college students who share our passion for books and the power of communicating big ideas. If you know a student with a love for storytelling, writing, or publishing, we encourage them to apply to the $2500 scholarship. The submission deadline is June 1, 2025. Winner will  be notified on July 1, 2025, and announced publicly on August 1, 2025. This year's prompt: What media outlet, influencer, social media personality, or blog do you turn to for book recommendations? Why? What makes them your "go to"
resource? 👉 More details here. Apply here! March 2025 Highlights: Smith Publicity Client Media Coverage - Neri Karra Sillaman, author of Pioneers: 8 Principles of Business Longevity from Immigrant Entrepreneurs (Wiley), featured in The BBC, The Guardian,
and The Virtual Campfire.
- Dr. Roger Kapoor, author of Working Happy! How to Survive Burnout and
Find Your Work/Life Synergy in the Healthcare (American Association for Physician Leadership), featured in InStyle, AOL (syndication), Huffington Post, and Glamour.
- Kate O'Neill, author of What Matters Next: A Leader's Guide to Making Human-Friendly Tech Decisions in a World That's Moving
Too Fast (Wiley), featured in The HR Director, BuiltIn, ReWorked, and Morning Brew/IT Brew.
- Roger Gerard, author of
Lead With Purpose: Reignite Passion and Engagement for Professionals in Crisis (Friesen Press), featured in TD Magazine, HR Brew, Training Industry, Forbes, and Culture Architects.
- Dr. Serena H. Huang, author of The Inclusion Equation: Leveraging Data & AI For Organizational Diversity and Well-being (Wiley), featured in
Business ABC, Tech Target, and Business.com.
- Mark B. Perry, author of And
Introducing Dexter Gaines: A Novel of Old Hollywood (Amble Press) featured in Vanity Fair.
- Cary
Carbonaro, author of Women and Wealth: A Playbook to Empower Clients and Unlock Their Fortune (Wiley), featured in CNBC, NBC Philadelphia, and Yahoo Finance.
- Joan Holub, Fart Boy and Reeky Dog (Random House Books for Young Readers), featured in Writer's Digest.
- Mccall Gordon and Kim West, authors of Why Won't You Sleep?!: A Game-Changing Approach for Exhausted Parents of Nonstop, Super Alert, Big Feeling Kids (BenBella Books), featured in Yahoo!, CNN, and Today's Parent.
- Anders Indset, author of The Viking Code, The Singularity Paradox, and Ex
Machina: The God Experiment, featured in FundsTech, France24, Barrons, Phys.org, Space Daily, The Standard, AI Journal,
and Business ABC.
- Dr. Therese Huston author of Sharp: 14 Simple Ways to Improve Your Life with Brain Science (Mayo Clinic Press),
featured in AARP, Senior Planet, PopSugar, and The Ageist.
- Ken Wilcox, author of
The China Business Trap: How Chinese 'Partners' and the CCP Extract Value from Foreign Companies (Wiley), featured in Bloomberg, Financial Times, Yahoo Finance, and NBC Bay Area.
- Dr. Rebecca Homkes, author of Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile
Times (Kogan Page), featured in NBC Bay Area, Business Insider, and Strategy and Leadership.
- Stephanie Chung, author of Ally Leadership: How to Lead People Who Are Not Like You (Elite), featured in Business Insider, FOX Houston, and Diversity Beyond the Checkbox.
- Megan Dalla-Camina, author of Women Rising: The Forces That Hold Us Back. The Tools to Help Us Rise (Wiley), featured in Fast Company.
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