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NEWSLETTER
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As the world is still very much operating virtually and the media landscape is ever-changing, it’s a good time for you, as an author or as a publisher, to focus on building your brand, growing your audience, engaging with your readers, and networking with others in the industry.
In this month’s newsletter, you’ll find tips for fine-tuning your social media strategy, mastering your next virtual media interview, preparing your book and brand for publicity, and much more.
Very importantly, we are also sharing reading lists that amplify black voices in the publishing industry and a non-exhaustive list of resources that support them, from black-owned bookstores to organizations to donate to.
If you have the time, check out some of the fascinating virtual panels we’ve had the pleasure to be a part of recently, and the insights we have gained from these various events and experiences.
Stay well, stay connected, and please don’t hesitate to be in touch if there's anything we can help with.
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Sarah Miniaci, Director of Literary Strategy, and Mike Onorato, Vice President, Publicity, hosted a virtual panel for BookExpo alongside Sutherland House Books, Flame Tree Press, and
Wattpad Books. The lively discussion focused on Spring 2020 Book Marketing Recovery Strategies and Predictions for Fall 2020.
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Supporting Black Voices in the Publishing Industry
Smith Publicity’s stance against racism and oppression, along with important reading lists and resources...
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5 Biggest Instagram Trends You Need to Try for Book Publicity
When it comes to Instagram, aesthetics and engagement are key...
| | Virtual Media Interview Tips for Authors and Thought-Leaders
Virtual media interviews are the norm these days, so here are 10 tips for mastering your next interview...
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| “If
there’s a book that you want to read, but it hasn’t been written yet, then you must write it.”
-Toni Morrison
We are celebrating the birthdays of our May launches on Instagram!
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Virtual Events to Check Out
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Authors from Wattpad Books participated in a virtual BookCon Panel presenting the latest YA titles
Smith Publicity joined Sutherland House Books, Flame Tree Press, and Wattpad Books on a virtual BookExpo Panel to discuss “Spring 2020 Book Marketing Recovery
Strategies & Predictions for Fall 2020”
Also of note, Smith Publicity’s Director of Literary Strategy, Sarah Miniaci, recently led a discussion on how book marketing strategies are shifting for IBPA's COVID-19 Roundtable
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May 2020 Highlights:
Smith Publicity Client Media Coverage
- Dr. James Lewis offers tips for how to get kids to wear face masks during the pandemic on HuffPost
- Book Riot features an excerpt from Daven McQueen’s upcoming book, The Invincible Summer of Juniper Jones
- What self-care really looks like during the coronavirus, according to Eileen Silverberg for Elephant Journal
- Jennifer Keitt asks “Are You Stressing Your Kid Out?” and offers expert advice on TODAY Parents
- Booklist reviews Brett Riley's debut novel Comanche
- Charles Veley and Anna Elliott, authors of The Sherlock Holmes & Lucy James Mystery Series, contribute an essay to CrimeReads
- Modesty: A Fashion Paradox by Hafsa Lodi is highlighted by Book Riot
- Are you communicating enough at this critical time? That’s the question Vince Molinaro asks readers on Thrive Global
- BookPage unveils a cover reveal for Jessica Cunsolo’s Stay With Me
- Zoomer Magazine does a feature on Jennifer Hosten, author of Miss World 1970: How I Entered a Pageant and Wound Up Making History (Sutherland House
Books)
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What clients are saying...
“Smith Publicity was a great partner for my two book launches. The team at Smith is a professional, organized, and efficient operation with a laser focus on securing impactful media coverage for clients. I appreciated the transparency,
frequent communication, and expertise they displayed, qualities essential to an author hiring a publicity firm. I recommend them highly.”
Robert Glazer
“Smith Publicity has a culture of caring and service. They are responsive and experienced professionals, and they work hard to understand their clients’ needs and to get results for them. They’re a complete pleasure to work with.”
Trena White
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Interested in learning more about our
book publicity & marketing services?
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