Author-Lead Book Marketing Initiatives That Work - Power Book Publicity Newsletter from Smith Publicity

Published: Wed, 03/03/21

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POWER PUBLICITY NEWSLETTER

With spring right around the corner, we’re thinking about new beginnings. How far can you take your book and brand by implementing smart book marketing strategies alongside the right team of expert publicists? The sky is the limit!

We believe knowledge is power, so in this issue you’ll find effective tips and best strategies for setting yourself up for maximum success. Tune in to our latest “All Things Book Marketing” Podcast episode to hear featured guest Farzana Doctor, a successful author and talented marketer, share her insights into how you can (and should) be a key player in your own book marketing efforts. Then stop by our blog to make sure you’re not making one of the four common mistakes authors make when working to publicize their book.

Whether you’re just beginning your book marketing efforts or are further along, don’t hesitate to get in touch with any questions or needs you might have. We would be happy to connect!

Featured Guest

Author Farzana Doctor

How an Author Successfully Spearheaded her Marketing, a new “All Things Book Marketing” Podcast episode with special guest Farzana Doctor

On the Blog

Company News

The submission window for Smith Publicity’s 2021 Book Marketing Scholarship is now open! Learn more here.

Smith Publicity announces the hire of four new team members: Shelby Kisgen (Book Publicist), Madison Scheuer (Book Publicist), Nickcole Watkins (Business Development Associate), and Ashlee White (Book Publicist). We are thrilled to welcome them!

February 2021 Highlights:

Smith Publicity Client Media Coverage

Emily Lynn Paulson appears on the Today Show to discuss launching the Sober Mom Squad and how they came together to support each other through the pandemic
Sam Starns chats with Good Morning Sacramento about pulling off your dream elopement and building meaningful relationships during the COVID-19 pandemic
Dr. Robert Cole talks with Moms United - Moms.com about how parents can help their kids use optimism to help overcome challenges
Author and sleep expert Dr. Buddha shares with PureWow if ditching a pillow can help you get a better night's sleep
Christine DeLozier shares with HuffPost foods to avoid during your romantic dinner date
Page Two author Eric Siu celebrates his new release with Adam Mendler
Brian Gruber and Adam Edwards appear on C-SPAN to discuss ordinary citizens around the world who have changed the course of history
Tammy Letherer speaks with Breakfast Television Toronto about how to survive a breakup or divorce and how she learned from her own loss
Author Steven Shwartz chats with Forbes about why we still have a long way to go in the world of artificial intelligence
The Hollywood Reporter talks to author Steven Carino about how his community came together to bring his dog home
Dr. Eudene Harry appears on KTLA 5 Morning News to raise awareness about the racial disparities in healthcare
CrimeReads shares an exclusive excerpt from the upcoming book by Roberta Seret, The Gift of Diamonds
Cynthia Hayes shares the importance of wellness checks with CBS19 News: Charlottesville News First
Author Dr. Daniel O'Neill chats with KevinMiller.co about the benefits of fitness for our children on his True Life podcast
Page Two author Margo Bloomstein discusses her upcoming book with Forbes
Author Casey Rislov shares with HuffPost ways to encourage your kids to become helpers at home and beyond

“I do believe something very magical can happen when you read a good book.”

-J.K. Rowling

We show books the love they deserve every month of the year over on Instagram!

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What clients are saying...

“My experience with Smith Publicity has been gratifying. Their team listened carefully to my needs, then counseled me thoughtfully on what was feasible and how they would approach it. We formed a true partnership and they worked diligently to achieve our goals. Without hesitation, I recommend Smith Publicity. They are very collaborative, professional, competent, forthright, and helpful.”

Dr. Marilyn Gist, author of The Extraordinary Power of Leader Humility: Thriving Organizations -- Great Results

“My publicists’ kind and respectful help brought my board book LOVE forward, which in turn provided a little more LOVE in the world. They showed the book world that LOVE is a great message to receive and to give. They did this through encouraging me to use my writing skills and background in Early Childhood and Special Needs and through many gift guide opportunities. It gave me ways to connect with readers while in return it would connect readers with the little ones in their life.”

Casey Rislov, author of LOVE

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