POWER
BOOK PUBLICITY NEWSLETTER
What is an often under-appreciated yet highly effective tool for propelling your author brand and book sales? The answer might surprise you: data!
In an insightful new episode of the All Things Book Marketing podcast, renowned publishing industry thought leader and Director of Consumer Insights at Ingram Content Group, Pete McCarthy, talks with CEO Dan Smith about using industry metrics and book buying data to create pinpoint book marketing campaigns that maximize success. If you want to hear insights into audience-centric, data-informed technical and creative book
promotion that you won’t hear anywhere else, be sure to tune in!
By now you’ve heard that podcasts are one of the keys to growing your author platform, but you might be wondering why they are so valuable. In a helpful, new must-read piece on the blog, Betsy Jackson, Founder of Blue Galaxy Communications, shares all the reasons podcasts should be a part of your comprehensive book marketing plan and offers advice on how to land interviews.
Also new on the blog, be sure to check out one of the amazing long-term book marketing success stories we recently received from one of our authors, which highlights just some
of the many ways book publicity can offer ongoing opportunity and enduring impact for weeks, months, and years beyond when an active campaign wraps up.
As we close out 2021, we express our team’s sincere appreciation to you for being a part of our network, and extend our warmest wishes for a healthy and happy holiday season!
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We have an exciting announcement! Smith Publicity will be hosting a new webinar series in 2022, beginning in January. As newsletter subscribers, you will be the first to receive a link to grab your free seat! Watch your inbox for more information on how to register.
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Publicity Manager Andrea Kiliany Thatcher joined the Novelist Spotlight podcast to discuss best practices for authors when sharing their work, as well as common mistakes to avoid.
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November 2021 Highlights:
Smith Publicity Client Media Coverage
- Emilia Ares, author of Love and Other Sins, is interviewed on Bookstr's Date with a Debut Author
- Author Kate Gaertner talks with Peacemindedly Podcast about what each of us can do to live more sustainably
today
- Sharing the Wisdom of Time by Pope Francis and Friends (Loyola Press) is featured in a holiday gift guide roundup in the AP
- Blooming author Carrington Smith shares advice if you find yourself alone during the holidays on splash magazine
- Behavioral finance expert and author Shari Greco Reiches talks about the trend of “pre-tirement” on FOX 26 Houston
- Author Jennie Marie Battistin, LMFT, shares how to keep the peace if you’re spending time with your ex and mutual friends this holiday season on Men’s Health
- Diane Danvers Simmons shares why she forgave her mother for leaving to move in with 3 college boys, featured in her new memoir My Mother Next Door, on Insider
- Ian Dexter, author of The Shale Controversy, discusses carbon
capture and what it means for the environment over on Barron’s
- Kelly Keenan, brand story expert and author of Everyone is an “Influencer”: Building A Brand By Engaging The People Who Matter Most, talks about how worker retention is all about branding on NTD News
- Men’s Journal list of best self-help books for men included Shift into a Higher Gear by Dr.
Delatorro McNeal, Permission to Glow by K.C. Carter, and Mindfully Wise Leadership by Keren Tsuk
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| Meet the team!
We ’ve kicked off a new series introducing you to our fabulous team members on Instagram.
Follow along to see what our favorite parts of our jobs are, the one piece of advice each of us would give an author, and some little-known, interesting facts about each team member!
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What clients are saying...
“I worked with Smith Publicity for an extended period of time and not only did they always deliver results but they were a dream to work with — their communication was clear, they were friendly, warm and efficient. They care about their clients and their books and never miss a deadline. Their pitching was very creative which helped significantly to get me featured in Forbes (twice), Good Housekeeping, Parade, Ladders, Ms. Career Girl
and lots of podcasts. I will always hire Smith Publicity to take care of my PR needs and I’m so glad to have discovered them through a mutual friend - they really are perfect.”
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Interested in learning more about our book publicity & marketing services?
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